15th August 2018 • News
London's Defining Landmark
Tower Bridge was originally built to ensure the smooth and fast flow of trade and people into the City of London and helped to make it the number one port in the world. Today, Tower Bridge serves as both an operational Bridge, keeping London moving, and as a visitor attraction and iconic landmark.
To better represent our dual role, we’re excited to have launched our new visual identity. The new identity has been designed to engage with all who interact with the Bridge, from everyday visitors to vessels sailing through the bascules, from venue-hire guests to shoppers in our award-winning gift shop.
Our new brand launches inside Tower Bridge, on Twitter, Facebook and Instagram. An updated website will be launched later this week.
Welcome to London’s Defining Landmark.